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Organic Content Strategy

  • Developed and presented bi-weekly strategy briefs to the creative team - fueling their organic content creation

  • Handled social media and community management across Instagram, TikTok, 𝕏, and Facebook by scheduling posts and replying to users 

  • Calculated and analyzed quantitative data and transformed them into qualitative learnings

  • Provided weekly content-boosting recommendations for the media team 

  • Supported in the training of two strategy residents as a junior-level strategist

Insights & Learnings
About Men's Grooming

WHAT

After posting creative onto the Gillette social channels, the Strategy team sifts through the content after 48hrs to review the performance and collect audience learnings.

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WHY

These insights and learnings are factored into the bi-weekly streative briefings to help fuel content creation and the development of potential audiences to generate momentum. 

GilletteLabs x Joe Mele

For this campaign, the brand was looking for a Next Generation influencer with a close relationship with their father. So, for the talent research, I immediately thought of Joe Mele and his dad, Frank Mele. Since being selected for this campaign, they have become an integral partner for the Gillette brand.

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